A review of Tabblo’s public beta is in Walt Mossberg’s column today, running in print and online here in the US, and in Europe and Asia. We could not be more proud. It is always nice to be in a column that is usually written on products from companies like Apple, Google, and Sony, but the really nice thing for us is how much care Walt and Katie took in using the site, testing the features, and generally groking what it is that we set out to build with Tabblo.

We spend a lot of our time talking to lead users out in the blogosphere, and one of the most common first reactions we get is: “why focus on photos? They are so done!” right before getting an earful about video podcasts, MMPORPGs, and other future-tense stuff that we, being geeks, love to talk about. This can sometimes reach a fevered pitch that sends us into mini-identity crises about whether we should be supporting X cool format or doing Y cool interaction model.

Getting a review like this that so cleanly lays out what we are trying to do from an independent, respected, and experienced voice in technology helps to keep us focused on what we set out to do: take an activity which has been thus far very limited- telling stories with photos, words, and design online and in print around interested communities- and build the next generation of tools and spaces for it.

On a more personal note, the most rewarding aspect of being a small company with a review like this is that you really feel how every person counts. As I read the review today, I was happy to see that every single person here contributed in some significant way to all of the features that were hi-lighted as cool or unique about Tabblo.

Now back to the regularly scheduled program: welcoming all of the Personal Technology readers as we finish all of the features for our 1.0 release.

This entry was posted on Wednesday, June 21st, 2006 at 10:38 am and is filed under corporate info, product news. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.